Retail

Intersport rolls out football specialist store format, set to launch in up to 20 markets

By 2025-03-31T17:49:00

intersport football start

Source: Intersport

The 1,200-square-meter store in Athens, Greece, includes an in-game presence partnership with EA Sports FC 25, a Puma Footlab initiative to engage Gen Z and an indoor football court to test gear.

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