Adidas is making its presence known in the city, establishing a flagship on – where else? – the Strip.
Las Vegas has room for a lot of people – and a lot of money to spend. SGI Europe has already reported that Puma opened a glittering Vegas-style flagship store in November 2024. Now Adidas, the other Herzogenarauch giant, has set up shop in Sin City – on the world-famous Strip, of course.
The store will open on April 2 at the new BLVD retail development on Las Vegas Boulevard, and it is going to be big. The German sportswear brand has built a store of 5,300 square meters on two levels and is offering a curated mix of sport, style and customization.
