Jordan Brand’s World Of Flight retail concept has landed in China, marking its inaugural debut in Beijing’s Sanlitun district. This new location will serve as the exclusive launch site for the ”Jordan Wings” collection, initially introduced in March and available solely in the Greater China region.
Spanning four floors and boasting over 1,000 square meters of retail space, Jordan World Of Flight Beijing showcases the brand’s premier offerings. From cutting-edge performance footwear like the coveted Air Jordan 38 to iconic legacy products such as the Air Jordan 4, this establishment epitomizes Jordan’s commitment to providing consumers with top-notch experiences, premium merchandise, and immersive storytelling.
Designed as a homage to the city, the store incorporates local architectural elements like the traditional flooring found in the Forbidden City.
With its grand opening, Jordan World Of Flight Beijing joins an illustrious lineup of WOF locations worldwide, including Milan, Hongdae in South Korea, and Shibuya in Tokyo.
