Moncler opens massive flagship store on iconic New York street

As SGI Europe has already reported, Moncler seems to have some ideas about how to spend its money. Now, the Italian sportswear brand announced signing a lease agreement for a new flagship store on Fifth Avenue in New York City, scheduled to open in early 2026.

This step reflects Moncler’s commitment to the US market and its desire to increase the global impact and resonance of the brand in the country. Located in the iconic General Motors building at 767 Fifth Avenue, it will be the largest store in Moncler’s global retail network, spanning more than 2,200 square meters across two expansive floors following extensive renovations.

The prestigious location will offer a unique brand experience not just to New Yorkers but also to communities from around the world to discover, engage and connect with the Moncler brand.