New Balance continues to open up stores. Now the company opens its second store in the Nordic region.
New Balance will open a flagship store, the first one ever, in Sweden. The store will be located at Kungsgatan 6, right in the middle of central Stockholm. The store will cover approximately 360 square meters and mark a strategic step in the brand’s continued expansion across the Nordic region. With this new location, New Balance strengthens its presence in Sweden while offering customers a deeper experience of the brand’s full product range and identity.
Kungsgatan is a historic boulevard with strong character and a dynamic urban atmosphere. The street has become a natural hub for sport, outdoor and lifestyle brands, attracting a growing number of leading international labels. Right next to New Balance’s store, Fjällräven, Houdini, Didriksons, Naturkompaniet, The North Face and Stadium have stores.
The new store will showcase the full New Balance assortment – running shoes and activewear to lifestyle collections. Globally, New Balance has around 200 stores at the moment.
