The brand has opened another store, this time in the Mall of Scandinavia shopping center, north of Stockholm.
New Balance has opened a store in Mall of Scandinavia outside Stockholm. The store measures 217 square meters and is located next to another sports brand, Swedish Aim’n. On the other side of New Balance is an Apple store.
This is New Balance’s second establishment in Sweden in a short period of time. In May 2025, New Balance also moved into premises at Kungsgatan 6 in central Stockholm, covering approximately 360 square meters.
