The new On store is located in the industrial setting of Battersea Power Station, close to the Thames.
Swiss sportswear brand On has opened its latest London store at Battersea Power Station, its third location in the city. Following the launch of On’s flagship on Regent Street in February 2023 and the Spitalfields store in November 2023, the opening reinforces the brand’s ongoing commitment to growing its direct-to-consumer presence with key London communities.
The 362-square-meter single-story store showcases On’s latest innovations in footwear, apparel and accessories, and is designed as a hub to connect and inspire the city’s movement culture. A regular program of community events will include a weekly evening run club and morning movement sessions.
“Our expanding retail presence in London reflects our commitment to creating spaces that connect with local communities,” said Bianca Pestalozzi, General Manager for EMEA at On. “This new store is more than just a place to shop – it’s a place where our community can explore what On is all about.”
