Primark is relaunching its performance category with a new collection featuring more than 150 product options, almost doubling the size of its latest performance range, to meet increasing customer demand. The retailer will also introduce from March new dedicated spaces in selected stores to showcase the range. The new collection features new branding on the product and within Primark stores.
The collection comprises men’s, women’s and kids’ items, from technical sports bras and tops to soft leggings, joggers, as well as accessories, catering to athletes as well as athleisure enthusiasts for everyday comfort. The range uses product innovations such as four-way stretch, sweat-wicking and breathable fabric while maintaining low prices, emphasized the retailer.
The launch is accompanied by a digital-focused campaign, dubbed “Unstoppable You,” where ambassadors explain how sport and fitness helped them overcome personal hurdles. The campaign can be seen in the windows of over 450 stores worldwide and across Primark’s digital channels.
