There are plenty of store openings in the industry right now, but Puma’s last one is definitely one of the more spectacular ones. The company has officially opened its second North American flagship store in Las Vegas at the BLVD shopping center. The 2,300 sqm retail space spans three stories.
Located in the heart of the Las Vegas Strip, the store offers a “retail experience” with various immersive and interactive features, including a professional F1 racing simulator, an interactive arcade, and a customization studio where customers can personalize apparel and footwear. The store opened at the same time as the city hosted this weekend’s F1 race. With the new store, the Puma Speedcat shoe will for sure continue its bestselling journey.
“I am thrilled that we are opening a state-of-the-art flagship store in Las Vegas as part of our brand elevation strategy. Located along the iconic Las Vegas Strip, this flagship allows us to expand Puma’s presence in North America to connect with US consumers and international visitors alike,” said CEO Arne Freundt. “I believe that our new Las Vegas Flagship is essential for conveying the true character of our Puma brand and for creating an immersive, interactive shopping experience, as it will redefine in-person shopping by seamlessly merging sports performance, latest fashion trends and technology.”
The store also features Puma-branded products, including sportstyle, basketball, motorsport, golf, running, training, soccer and kids, as well as collections designed by select brand ambassadors, athletes and various hosted special events and experiences that pay homage to Las Vegas.
“Opening our second North American flagship store in Las Vegas is a big step for Puma’s growth in North America, especially with the city buzzing for the F1 race,” said Bob Philion, president of Puma North America. “Las Vegas is a booming sports city that attracts millions of visitors annually and is a global destination for entertainment and fashion. Having a flagship presence in Las Vegas will help us connect with our customers worldwide in unique and meaningful ways.”
Key features of the Puma Las Vegas store include:
- Immersive Motorsports Zone: Highlighting PUMA’s longstanding commitment to motorsports and capitalizing on Las Vegas’ excitement for F1, customers can take the wheel of a professional-grade F1 racing simulator and virtually race down the iconic Las Vegas Strip.
- Interactive PUMA Arcade: Customers of the flagship are encouraged to check out the interactive PUMA Arcade during their shopping experience, which features RUN, GOLF, and SOCCER experiences.
- PUMA x YOU customization studio: PUMA has once again partnered with renowned artists and designers to bring its sought-after customization studio to the store. Consumers can create and personalize PUMA footwear, apparel and accessories using patchwork, embroidery, direct to garment printing, LED printing on footwear, and many other creative mediums.
- New Personalizations on the PUMAPP: When shopping on the show floor, customers are encouraged to create a personalized profile on the PUMAPP to engage in an immersive, one-of-a-kind shopping experience. The app also tracks all PUMA Arcade activity and creates shareable content from each user’s experience.
- Exclusive Vegas-Inspired Apparel: Customers won’t want to miss the VEGAS SHOP, where they can win prizes by pulling the lever on the video wall slot machine, and shop for unique Las Vegas-specific apparel and footwear.
- PUMA SELECT Zone: Shop the latest PUMA SELECT collaborations and step into the realm of exclusive style.
