Skechers has expanded its retail presence in Italy with a new concept store on Milan’s Corso Buenos Aires, the city’s premier High Street for shopping. The store brings its comfort footwear, apparel and accessories, including the brand’s popular Hands Free Slip-ins and Performance collection.
Located on a boulevard that receives Milan’s second-highest footfall – at 6,900 shoppers per hour – the 294-square-meter store is a re-imagination of mid-century design. Illuminated by LEDs and constructed with renewable EU-manufactured biopolymer materials, the modern space showcases the brand’s footwear collections along with a dedicated Performance area, as well as apparel and accessory sections, with products for every age and activity including fashion, sport, casual, work and children’s styles.
In Stockholm, or more precisely in the mall of Sickla just east of the capital, Skechers will soon open its 17th Swedish store. The Sickla Skechers store will measure about 200 square meters. The mall of Sickla is the fifth-biggest in Sweden, with a turnover of about SEK 3 billion (€300m).
