Frasers Group has unveiled its latest Sports Direct store at Trafford Palazzo in Manchester.
Situated in Traffordcity, Manchester’s biggest shopping center, Sports Direct Trafford Palazzo is the latest department store opening from parent company Frasers Group. Spreading over 2,800 square meters and two floors, the store invites shoppers to explore hardware and clothing from brands like Nike, Adidas, Puma, Under Armour, New Balance, Asics and Skechers, the company said.
There are shop-in-shops designed together with On Running, Brooks and Saucony in the Run category and The North Face and Columbia in the Outdoor section.
The store also integrates brands from Frasers Group’s ecosystem, including a GAME department for the latest games, consoles and accessories and a USC department for lifestyle apparel and footwear, with a selection from such brands as Lacoste, Barbour International, HUGO, UGG, Levi’s and Steve Madden.
TraffordCity is the UK’s largest retail, leisure and commercial destination, encompassing the Trafford Centre and its surrounding 1.1 million square meters, with 300 brands in retail and leisure as well as sport, culture and events. The complex attracts over 44 million visitors a year.
