Sportsshoes.com, the online retailer of running shoes, running apparel and outdoor gear, has announced a new retail partnership with Vitality, a health insurer company.
Sportsshoes.com is now available to Vitality members through the Vitality Programme – the insurer’s behavior change program – that rewards and incentivizes Vitality’s 1.8m members to live healthier and more active lives.
Established in 1982, Sportsshoes.com offers customers more than 17,000 products from 150 global running and outdoor brands. Last year, the £90m-turnover retailer announced an exclusive global retail partnership with community event network Parkrun.
Commenting on the partnership, Nick Read, managing director of the Vitality Programme, said: “We are pleased to be partnering with Sportsshoes.com to bring a full range of sports clothes and shoes to our Vitality members.
