Hot brand Vuori is saying hello to London. After opening 70 stores across the US and setting up e-commerce in Asia and Mexico, the retailer has undertaken a serious expansion in Europe, opening a first flagship in London.
The two-story Regent Street store covers almost 375 sqm, with the men’s and women’s departments on the ground and upper floors.
The store’s decor features earthy materials, such as rock, soft quartz, concrete, washed oak and natural marble. A faux skylight above a glass, plant-filled atrium simulates the effects of the California sun. The store will have a regular event program, with running clubs, fitness classes and “invest in happiness” days.
“Vuori is all about connection and community, and our approach to retail locations is integral to its success,” said founder and CEO Joe Kudla. “We couldn’t be more excited to come to Regent Street and take our place in one of London’s most desirable and iconic shopping destinations. The experience we offer in our Vuori stores is not only authentic to who we are, but it’s also a key differentiator from our competitors, and we look forward to deepening our relationship with the local community here.”
