The private equity-backed athleisure brand Vuori is expanding its international footprint with new retail locations in Asia and a broader rollout of its e-commerce platform in Europe and Japan.
Currently present in over 18 countries, Vuori plans to exceed 100 physical stores globally by the end of 2025, targeting at least 15 locations outside the US by 2026.
The brand will enter the South Korean market with a store opening in Seoul in September, followed by a launch in Beijing in October, as part of its strategy to establish stores in key metropolitan areas through local partnerships. At the same time, Vuori is extending its digital presence by launching its e-commerce platform in 11 additional countries, aiming to strengthen its reach among consumers in Europe and Japan.
