Puma has officially opened its largest flagship store in Southeast Asia, located at Sunway Pyramid in Kuala Lumpur, Malaysia.
Spanning 1,115 sqm, the new store sets a new milestone for the brand in the region, offering an array of immersive shopping experiences, including a customization area equipped with an AI-powered foot scanner, exclusive collections and interactive displays. The store’s launch marks Puma’s continued focus on sports, fashion and community engagement in Southeast Asia.
The grand opening featured Puma brand ambassadors from Thailand and Malaysia, including Thai actor Metawin “Win” Opas-iamkajorn and Mandopop star Priscilla Abby, drawing in large crowds of fans. As part of the launch, Puma also introduced the PUMAthon, a 3D running track inside the store, where every 100 meters run by participants results in 10 Malaysian Ringgit (€2.10) being donated to Care2Run, a local non-profit supporting differently-abled youth through adaptive sports.
