Columbia beats its Q3 forecast, but not in the US
Europe and Asia added more sales than the group gained overall, while US revenue slipped and footwear outgrew apparel again.
Adidas has its best quarter ever: our analysis
Gulden set growth and a 10% Ebit margin as his 2026 targets. After nine months, Adidas has reached both, with Q4 still ahead.
Hyrox draws sponsors big and small
A fragrance brand, an events app, a US retailer and a Gulf gym chain backed Hyrox in October, as Nike added champion Tim Wenisch.
VF Corp Q2: Altra grows over 40%
Profit beat guidance by $50 million, yet Vans fell 15% in Europe and its wholesale partners are the last to see new product.
Columbia launches survival bunker giveaway contest
After a flat-earth bounty and bear-scat beer, the outdoor brand mocks doomsday preppers with a container shelter for “real survivalists and outdoors people”.
Yue Yuen warns of up to 55% profit drop
Footwear manufacturing giant Yue Yuen is facing a sharp profit decline of up to 55 percent as major brand customers including Adidas and Nike increasingly place orders at shorter notice, disrupting production planning and driving up unit costs.
How Adidas turned Shanghai into a stage for the 3 Stripes
The Oct. 15 to 18 program at Rojo combined Spring/Summer 2027 runway looks, a Stan Smith residency and a showroom.
Living wage pledges outpace proof in sports: report
Clean Clothes Campaign checks what brands, including in sports apparel, claim and disclose on living wages and supply chains.
The PUMA Speedcat revival runs on a K-pop world star
Three BLACKPINK members now work with rival sportswear brands. PUMA puts Rosé on two Speedcat releases in a week.
Adidas CEO outlines China growth plan in Shanghai
In Bjørn Gulden’s account, Shanghai-led design and a locally chosen headquarters site help adidas keep pace in China.
adidas removed its own logo for Messi’s last match
The jersey carried Messi’s signature mark, and it was on sale 11 days before he wore it in Buenos Aires.
Nike expects a deeper sales decline in fiscal 2027
Sportswear, Jordan and Greater China all shrank in the quarter, and Nike is cutting supply further to lift full-price sales.
Nike wants a race shoe for every runner
Nike says the entry model grew from runner feedback in China and that it tested the price with North American runners.
Impact report: VF Corp meets Scope 1 and 2 target early
Scope 1 and 2 are down 69%, but count for about 2% of VF’s footprint. Scope 3 is 39% of the way to target.
Adidas cuts a tech hub in India it built five years ago
Adidas India Tech Cuts: Digital Build-Out Strategy Under Review
Nike gives Caitlin Clark her own signature shoe
The Caitlin 1 arrives with an 18-piece apparel line as Nike defends its lead in women’s basketball footwear.
Baird downgrades Nike, adidas, Dick’s
Baird cuts five sportswear and footwear stocks to Neutral on macro economic risk.
K-pop’s JENNIE sets a China sales record for adidas
JENNIE’s debut as an adidas Originals co-designer broke a flagship store sales record in Chengdu, ahead of the global launch.
Adidas apology puts its own accountability on trial
The company distanced its global brand from a local team’s choices, and that line is now the story.
Nike sponsors London City Lionesses in landmark deal
The WSL’s only fully independent club lands a Nike deal its owner calls women’s football’s biggest yet.
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