As anticipated, ANTA acquires 29% PUMA stake
The €1.5 billion all-cash deal makes the Chinese giant PUMA’s largest shareholder.
Adidas, Nike, UA get floors to themselves at El Corte Inglés, Puerta del Sol
Spanish retailer dedicates entire building to sportswear, with major brands getting dedicated floors and expanded sneaker selection.
Nike reshuffles leadership to focus on China
Nike names new leaders for EMEA and Greater China as 30-year veteran retires and company accelerates turnaround strategy under CEO Elliott Hill.
Anta posts mixed Q4 as FILA sustains momentum
Chinese sportswear giant’s flagship brand declines in Q4 while FILA and other portfolio brands post gains, helping push record annual revenue.
Nike, Mizuno lead StockX resale growth in 2025
Mizuno leads sporting goods resale growth at 124 percent as nearly 200 brands hit record sales on StockX in 2025, signaling shifts in athletic market.
Under Armour shuffles Top Leadership for 2026
Under Armour appoints Kara Trent as Chief Merchandising Officer and Adam Peake as President of Americas to drive brand transformation.
Nike Mind and the neuroscience of sport
Nike’s Mind technology targets mental performance. After a century optimizing bodies, is the sporting goods industry finally ready to train brains?
Nike signs world No. 1 pickleball player
Nike enters pickleball with world No. 1 Anna Leigh Waters as global ambassador, marking strategic bet on sport with 19.8m US players.
Adidas marks 25 years with UEFA Champions League
German sportswear brand unveils commemorative match ball and extends partnership through 2027, featuring campaign with football legends across generations.
Nike sells Rtfkt but retains presence in digital goods
Nike sold NFT brand Rtfkt to an undisclosed buyer in December, while facing a class-action lawsuit alleging a “rug pull” on investors.
Anta reportedly eyes Pinault’s Puma stake
China’s Anta Sports Products has offered to buy 29 percent of struggling German sportswear firm Puma from France’s Pinault family, Reuters reports. The offer, made weeks ago with financing secured, had been expected to exceed €40 per share but talks have stalled.
Fairfax takes 22% stake in Under Armour
Toronto-based investment firm Fairfax Financial Holdings has disclosed a 22 percent stake in Under Armour, totaling approximately 42 million shares.
Nike’s Converse dilemma
Speculation mounts about Converse’s future within Nike’s portfolio as the heritage brand faces sharply declining sales and strategic questions.
StarCruises teams up with Under Armour
StarCruises and Under Armour launch Fitness at Sea, a four-night active-lifestyle cruise from Port Klang to Phuket and Singapore in January 2026.
Bank of America downgrades Adidas amid growth concerns
Bank of America downgrades Adidas to rare sell rating, citing slowing growth and rising competition from On, Asics as shares fall 7.6 percent.
Hainan´s Sanya Mall celebrates fifth anniversary
Hainan Tourism Investment Duty Free’s flagship Sanya Mall marked its fifth anniversary with new brand openings including Under Armour Outdoor’s first Hainan location.
Nike tracksuit sells out after Maduro arrest
Images of the Venezuelan leader’s Nike tracksuit at the time of his US arrest triggered an unexpected surge in demand for the sportswear brand’s apparel.
Nine major athletic brands end kangaroo leather use
Adidas, ASICS and New Balance have officially stopped using kangaroo leather, joining six other major brands in a landmark shift for the industry.
Nike pays Thai workers after five years
After nearly five years of advocacy, Nike agrees to compensate 3,300 Thai factory workers who were allegedly coerced into unpaid leave during the pandemic.
Under Armour appoints new Head of Digital Experience
Digital commerce expert joins Under Armour from Samsung as brand accelerates turnaround under Kevin Plank’s leadership.
Intelligence, analysis and advice for the global sporting goods industry.
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