Monitor the leading sporting goods brands - Sporting Goods Intelligence

Featured companies

2026-04-28T11:11:00+01:00By SGI Europe Editorial Team

The Fujian-based group plans 10 stores by March 2027, positioning Anta in India’s premium sportswear segment as bilateral tensions ease.

Columbia’s summer proof: rain, fire, sauna in the desert

2026-04-28T07:36:00+01:00By Valentina Giannella

Two new films from adam&eve\TBWA extend Columbia’s “Engineered for Whatever” platform into summer — with a flamethrower, naturally.

1,400 Nike jobs cut. Management calls it progress.

2026-04-24T10:20:00+01:00By SGI Europe Editorial Team

The job cuts — mainly in technology — suggest Nike’s recovery from a years-long sales slump is proving harder and slower than the company had planned.

Boston Marathon: a battle of words, not only of runners

2026-04-20T16:10:00+01:00By Valentina Giannella

A misread campaign at marathon’s most visible address exposed Nike’s vulnerabilities – and gave Asics an opportunistic opening.

Nike backs lacrosse ahead of 100-year Olympic return

2026-04-16T14:38:00+01:00By SGI Europe Editorial Team

The sportswear giant becomes official apparel partner of both North American lacrosse leagues as the sport builds toward its Olympic debut in Los Angeles.

Adidas marks 25 years of Climacool with Shanghai relaunch

2026-04-16T14:14:00+01:00By SGI Europe Editorial Team

At a “Future Museum” event in Shanghai, adidas used Climacool’s 25-year history as a springboard for new footwear, apparel and 2026 World Cup products.

Anta Q1: seasonal lift amid structural challenges

2026-04-15T13:51:00+01:00By Valentina Giannella

Anta’s portfolio posts a Q1 rebound, but analysts flag March deceleration and structural weakness in China’s mass-market sporting goods.

HSBC cuts Nike rating on tariffs, slow turnaround

2026-04-14T13:54:00+01:00By SGI Europe Editorial Team

HSBC cuts Nike to Hold with a $48 target as tariff exposure and a stalling turnaround weigh on the world’s largest sportswear group.

Nike’s World Cup kits have a seam problem

2026-04-13T11:34:00+01:00By SGI Europe Editorial Team

A shoulder seam defect on kits worn by England, France and Uruguay has put Nike on the back foot weeks before the tournament.

Curry’s free-agency sneakers hit the auction block

2026-04-10T13:05:00+01:00By SGI Europe Editorial Team

Over 70 pairs worn during Curry’s brand-free NBA season go under the hammer, with all proceeds supporting the Eat. Learn. Play. Foundation.

Nike closes in on Champions League ball deal

2026-04-10T12:46:00+01:00By SGI Europe Editorial Team

A competitive UEFA tender has put Nike ahead of adidas and Puma for European club football’s most visible equipment contract.

Nike stock hits 12-year low after Q3 results

2026-04-07T13:28:00+01:00By Valentina Giannella

Nike is down more than 15% in five sessions and trading at its lowest since 2014 — with Goldman Sachs cutting its target today.

Nike reclaims Ronaldo before the World Cup

2026-04-06T07:31:00+01:00By SGI Europe Editorial Team

A new signature boot worn by Ronaldo at training, a brace on his return from injury, and reports of at least two planned signature releases with Nike.

Judge vindicates Lululemon in Nike Flyknit lawsuit

2026-04-05T18:23:00+01:00By Pedro Rodríguez

A federal judge has invalidated Nike’s Flyknit patent claims, overturning a March jury verdict and $355,450 fine against Lululemon.

Nike’s Berlin comeback draws a crowd

2026-04-05T18:18:00+01:00By SGI Europe Editorial Team

The scavenger hunt needed police. The store needed a rethink. Nike’s Berlin relaunch delivered both.

Nike Q3 beats estimates, but stock falls on China outlook

2026-03-31T21:15:00+01:00By Valentina Giannella

Revenue holds, wholesale rebounds and North America grows — but a 20% China sales decline forecast for Q4 and a soft full-year outlook sent shares down over 8%.

Deichmann and adidas launch spring campaign

2026-03-31T14:49:00+01:00

The co-branded spring campaign runs across TV and digital channels in Germany and Switzerland through late April, featuring Thomas Müller and Laura Wontorra.