World Cup jersey boom is real, but will it last?
adidas confirmed record sales. Route and Syndigo say fulfillment, returns and product data decide if it holds
Is this really new storytelling for Under Armour?
A visually appealing ambassador spot raises the question of what storytelling means at Under Armour now.
Nike hit with $7.5m-plus gender pay-bias verdict
A class action got thrown out. One female employee still won $7.5m-plus from a jury.
Nike to rejigger online sales in China after all
Nike confirmed it will end online sales via partner stores in China from January 1, 2027, moving to its own digital channels.
Nike ripped up the script. It didn’t go as planned.
Nike Football boss Camilo Andrade defends the brand’s execution even as its script for the final didn’t hold.
Adidas’s ESG data: growth is outpacing its cuts
Intensity metrics keep improving at adidas, but 2025 is the year absolute emissions growth outran them.
adidas told Bloomberg it won the World Cup
Spain and Argentina wore its kits in the final, and adidas is happy to let us know how much it sold.
Anta brand growth stalls as CEO exits
Anta brand’s Q2 growth trails group peers, reinforcing the case behind Xu Yang’s exit
Nike and PSG to renew deal early, report says
Nike is reportedly paying more for the one line it just called underperforming.
Nike’s refund check has arrived. The growth story hasn’t.
Nike has recovered nearly all of its $986 million tariff refund, but the cash windfall does little to answer lingering questions about growth, China and the progress of its turnaround.
Messi and Adidas: 20 Years to El Último Tango
As Argentina returns to the World Cup final, Adidas and Messi celebrate a partnership two decades in the making.
Who will kick this ball in New York?
Spain, France, England and Argentina are down to four. adidas has already revealed the ball waiting for Sunday’s finalists.
Impact of sports: Sporting Goods brands are missing their biggest opportunity
Stop treating social purpose as a campaign. Start anchoring it in the company’s own objectives, says the MD of the Laureus Sport for Good Foundation Germany, Austria in our interview.
Asian tennis athletes are no longer the backup option
Once an afterthought, Asian stars like China’s Zheng Qinwen now command top sponsorship dollars, rewriting who brands back.
There is more than one way to win a World Cup
Mexico topped adidas sales as champion. Brazil’s Nike kit still dominates style after elimination.
Gravel running becomes brands’ new growth strategy
Salomon describes gravel as a gateway to new consumers, and Nike, Craft and HOKA are following it into the category.
Rip the Script is testing Nike’s Sport Offense thesis
Nike built Rip the Script as the opening move in a twelve-week World Cup rollout. Three weeks into the tournament, attention is rising faster than financial evidence.
Hyperboost goes from track to street, cushion first
The Euphoria carries Hyperboost cushioning off the track and onto the sidewalk, priced below the running version.
Nike’s ‘reset’ of China policy leaves distributors guessing
Topsports halted trading and said Nike sent no formal notice, even as online sales make up 22% of its revenue.
Nike beats estimates but tariff refund masks underlying pressure
Nike beat Wall Street expectations in the fourth quarter, but a near-$1 billion US tariff refund flattered the headline numbers. CEO Elliott Hill says the turnaround is gaining traction.
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