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2026-03-13T14:23:00+00:00By Valentina Giannella

Barclays analyst sees peak investor pessimism on Nike, raising the price target to $73 as North America stabilizes and wholesale grows.

Yue Yuen 2025: Manufacturing stable, retail weighing on earnings

2026-03-12T16:19:00+00:00By Uschi Horner

The world’s largest contract footwear manufacturer posted a 1.8 percent sales decline to $8.03 billion in fiscal 2025. Weak China retail weighed on results.

VF Corp names new North Face president

2026-03-11T14:12:00+00:00By SGI Europe Editorial Team

Caroline Brown exits after fewer than two years; Chris Goble to lead the outdoor brand with a commercial and product background.

Nike grounds women’s streetwear in sport DNA

2026-03-10T17:54:00+00:00By SGI Europe Editorial Team

Nike’s new trio of women’s silhouettes fuses athletic DNA with streetwear aesthetics – with Noir releasing March 20.

Group specializing in women’s football acquires new stake

2026-03-10T14:47:00+00:00By Pedro Rodríguez

The London-based ownership group Mercury13 now holds clubs in Italy, England and Spain, backed by Avenue Capital’s $1bn+ sports fund.

adidas bets on new foam for plate-free trainer

2026-03-09T17:31:00+00:00By SGI Europe Editorial Team

The German brand targets daily performance runners with a high-stack, unplated trainer built around a new proprietary midsole foam.

Frasers takes near 6% stake in Puma

2026-03-05T17:17:00+00:00By SGI Europe Editorial Team

Mike Ashley’s retail group joins Anta Sports as a significant Puma investor as the German brand struggles against Nike, Adidas and On.

Adidas CEO Gulden drives growth with glocalization and US push

2026-03-04T16:49:00+00:00By Uschi Horner and Claudia Klingelhöfer

Record sales, a stronger product pipeline and a “glocal” operating model suggest the brand is regaining momentum.

Adidas extends Gulden, reshapes board

2026-03-04T12:27:00+00:00By SGI Europe Editorial Team

Adidas locks in its turnaround architect through 2030 while preparing a major shift in supervisory board leadership.

On Holding 2025: Growth comes at a high price

2026-03-04T07:36:00+00:00By Uschi Horner

On Holding lifts sales 30 percent to CHF 3.01 billion. A CHF 173 million FX hit pushes net income lower.

Adidas 2025: record revenues, more to come

2026-03-04T07:15:00+00:00By SGI Europe Editorial Team

Full-year revenues hit a record €24.8bn as operating profit surges 54% — with more detailed analysis to follow later today.

Nike names new chief sustainability officer

2026-03-03T12:47:00+00:00By SGI Europe Editorial Team

Cimarron Nix, a nine-year Nike veteran with roots in sourcing and manufacturing, takes the helm after a five-month vacancy.

Campaign spotlight: adidas’ celebrity cast for Spring 2026

2026-03-01T20:01:00+00:00By SGI Europe Editorial Team

Adidas Originals is tapping Hollywood cachet to reinforce the cultural standing of one of its oldest franchises.

HYROX becomes a brand battlefield

2026-02-26T21:22:00+00:00By Valentina Giannella

Puma’s CEO calls HYROX a “lighthouse” partnership while Adidas launches its own hybrid race shoe. The battle for fitness racing’s commercial core is on.