K-pop’s JENNIE sets a China sales record for adidas
JENNIE’s debut as an adidas Originals co-designer broke a flagship store sales record in Chengdu, ahead of the global launch.
Adidas apology puts its own accountability on trial
The company distanced its global brand from a local team’s choices, and that line is now the story.
Nike sponsors London City Lionesses in landmark deal
The WSL’s only fully independent club lands a Nike deal its owner calls women’s football’s biggest yet.
Nike may eye Formula 1 comeback after 20-year absence
Formula 1’s pull with younger audiences gives Nike a rare growth opening amid CEO Elliott Hill’s turnaround effort.
Wall Street is repricing how long Nike’s fix will take
Analysts agree Nike must rebuild wholesale trust and clear inventory; the debate is how many years that takes.
Altra splits its carbon plate to make shoe faster
The cut sits under the big toe. The Vanish Carbon 3 is Altra’s fix for a stiffness problem that every other super-shoe brand seems to have ignored.
H1 2026: ANTA brand stalls as portfolio brands take over
ANTA Sports delivered record first-half revenue and profit, but growth increasingly came from elsewhere.
Under Armour trades athletes for culture icons
Under Armour is testing whether cultural collaborators can outlast athlete endorsers in its turnaround.
ATHX picks New York to throw down its HYROX gauntlet
Backed by adidas, ATHX brings its hybrid fitness challenge to New York, a market where HYROX and PUMA still dominate.
US Open 2026: an essential brand guide
A breakdown of the sporting goods brands, athletes, rackets and product launches at the 2026 US Open.
Foot Locker to open new kind of neighborhood store in LA
Foot Locker opens a community-oriented store in LA’s Crenshaw on Aug. 22, co-developed with Nike, Jordan Brand and Converse, highlighting shifts at both Nike and Foot Locker under Dick’s Sporting Goods.
Nike’s cheapest new Air Force 1 is not a shoe
A $99.99 LEGO set arrives the same season as a Gore-Tex Mid and a $140 pony hair drop.
Nike enters hybrid racing, leads with China
Nike is entering the hybrid sports footwear category with two purpose-built models, debuting first in China.
Volatile orders are putting pressure on Yue Yuen’s production
The contract manufacturer is feeling the impact of its brand-name customers’ more cautious ordering policies. Manufacturing profit plummeted by 67.9 percent.
Why On keeps outpacing the sportswear industry
On is growing profitably against the industry trend. DTC, innovation and price discipline are making the premium brand stronger and stronger.
Under Armour faces tougher competition as outlook is cut
Revenue down 3 percent, improved margins, lowered outlook: Demand remains the biggest challenge in the turnaround.
Mizuno starts year with record quarter on five growth pillars
Strong demand across Golf, Running, Football, Sportstyle and Work Business lifted first-quarter sales and profit to record levels.
Puma posts smaller loss as turnaround strategy takes shape
Inventory is down 15.3 percent and free cash flow more than tripled, but PUMA does not expect a full recovery before 2027.
adidas CEO apologizes for World Cup pink boot pileup
Bjorn Gulden calls the fluorescent pink boot takeover an accident nobody wanted.
Footwear, not tariffs, is Columbia’s big Q2 story
Footwear grew fastest of any category in Q2: proof, Columbia says, its brand overhaul is reaching younger consumers.
Intelligence, analysis and advice for the global sporting goods industry.
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