Reusch, which claims to have been the most successful brand of snow gloves in the 2015/16 World Ski Cup, has announced its sponsorship of the Norwegian Ski Federation, starting with the 2016/17 season. The company said at the same time that it is looking for the right distribution partner in the important Norwegian market. Reusch is also finalizing agreements with some Norwegian skiers. It is already sponsoring the national ski federations of Austria, France, Switzerland, Slovenia, Lichtenstein and the U.S.