Reynolds Cycling has hired Alexander Mai as sales and marketing manager for the Europe, Middle East and Africa (EMEA) region. Prior to joining the Utah-based maker of premium carbon fiber bicycle wheels, Mai spent four years at Lezyne USA as European sales and marketing manager, managing accounts in around 30 countries. Previously, he worked as a territory sales representative in mid-western Germany for Fritz Wittich, representing brands such as Norco Bicycles and E-Thirteen components. Meanwhile Travis Erwin, the current European general manager, has been promoted to director of global sales. Erwin will move from Maastricht, Netherlands, where he has been based, to Reynolds' headquarters in Salt Lake City, Utah.

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