Rihanna, the American singer who acts as Puma's main female...

2016-01-22T00:00:00+00:00

Rihanna, the American singer who acts as Puma's main female testimonial, has been listed by The NPD Group as the world's most marketable celebrity

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“She’s back”: Puma announces renewed collab with Rihanna

2023-03-02T12:52:00Z

Puma announced the return of its partnership with singer and businesswoman Rihanna and her Fenty brand with an innovative two-word statement: “She’s back.” The message was shared via a post on Puma’s Instagram page. Fenty x Puma Rihanna first signed a multi-year partnership with Puma in 2014 to ...
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Columbia launches Endor-inspired collection

2025-12-04T18:18:00Z By Valentina Giannella

Columbia’s Endor collection lands December 11 with 20 STAR WARS pieces and Billie Lourd fronting the campaign, as the brand leans into irreverent marketing and real space tech.
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iFIT launches fitness reality series in the US

2025-12-04T16:30:00Z By SGI Europe Editorial Team

Fitness technology leader iFIT announces Trainer Games, a six-episode reality competition series launching on Prime Video in January 2026, offering contestants a $250,000 contract and a place on its elite trainer roster.