Rihanna, the pop star who was recently named creative director...

2019-01-28T00:00:00+00:00

Rihanna, the pop star who was recently named creative director at Puma, is said to be planning to open a fashion house under her name, in collaboration with the LVMH luxury group

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Puma loses patent case over Avanti shoe design

2024-03-07T15:14:00Z By SGI Europe Editorial Team

Puma has suffered a setback in a patent dispute over a sports shoe associated with Rihanna, according to a press release from the Court of Justice of the European Union. The case revolves around the Avanti trainer design, which Puma’s Dutch wholesaler, Handelsmaatschappij J. Van Hilst (HJVH), sought to patent ...
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“She’s back”: Puma announces renewed collab with Rihanna

2023-03-02T12:52:00Z

Puma announced the return of its partnership with singer and businesswoman Rihanna and her Fenty brand with an innovative two-word statement: “She’s back.” The message was shared via a post on Puma’s Instagram page. Fenty x Puma Rihanna first signed a multi-year partnership with Puma in 2014 to ...
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Hugo Boss unveils strategic overhaul

2025-12-04T15:32:00Z By SGI Europe Editorial Team

Hugo Boss unveils CLAIM 5 TOUCHDOWN strategy, projecting mid- to high-single-digit sales decline in 2026 before returning to growth, as major shareholder Frasers Group maintains confidence in the turnaround.