Just as customary, January is the month in the year when we witness sponsor changes within the world of golf. It’s already confirmed that Tiger Woods and Nike are parting ways, and former world number one Jason Day has inked a deal with the rising star Malbon, generating headlines as his apparel stands out in the traditionally conservative sport of golf.
Now, it’s also official that Lululemon is making a significant entry into the sport by signing a deal with Min Woo Lee. The 25-year-old has quickly made a mark in the golf world with notable performances in recent years. His strong presence on social media has also made him a favorite beyond the golf course, further strengthening his personal brand.
As an ambassador for Lululemon, Lee will be involved in testing and providing feedback on the company’s new products, showcasing the brand’s commitment to integrating itself more deeply into the sport through partnerships with emerging talents like Min Woo Lee.
Lee joins a growing roster of Lululemon ambassadors, including NFL wide receiver DK Metcalf, NBA star Jordan Clarkson, NHL athlete Connor Bedard, pro tennis player Leylah Fernandez and world-record breaking ultrarunner Camille Herron.
