Robijns, a Dutch distributor handling brands from Julbo to Katadyn, Primus, Wenger and more, has ended its four-year partnership with Sugoi, the sports apparel brand, because it did not offer sufficient synergies with other products sold by Robijns. It mostly offered Sugoi to running and bicycle stores, but this yielded little extra business for the outdoor brands sold by Robijns. Furthermore, the company has its own distribution center and therefore prefers to work with brands that agree to entrust it full distribution rights. Robijns will remain the agent for Sugoi in the Benelux countries until the end of the year.

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