Rossignol has launched Skiing Heroes, which is claimed to be the first website to reward connected skiers. The platform is supposed to encourage skiing at all levels, from beginners to advanced, both in Alpine and cross-country skiing. It has been developed in partnership with Move4more, a Paris-based start-up. Skiers can connect to the Skiing Heroes online platform through the Rossignol Ski Pursuit app and other tracking apps. By registering and analyzing their performance, which can also be shared with friends, connected skiers get rewarded through the Skiing Heroes initiative by Rossignol and its partners. Rewards may include gifts, coupons, discounts and invitations.

Topics