Rossignol inaugurated a new flagship store in Oslo on Sept. 29. Located at Holmens Gate 2, in Norway's capital city, the new store of the French manufacturer of alpine, snowboard and Nordic equipment has a surface of 270 square meters on two floors. The ground floor is dedicated to apparel, urban and skiwear collections, footwear ranges, and co-branded capsule collections by J.C. de Castelbajac and Tommy Hilfiger. The first floor showcases a selection of Rossignol hardgoods with alpine, snowboards and Nordic ranges. In addition to Rossignol products, the store is set to propose a series of omnichannel services, based on a synergy between the brick-and-mortar store and e-commerce tools. Customers will be offered three different options. They will be able to make their purchases in store and then receive their products at home for free - this channel is named “StoreToDoor.” Customers can otherwise opt for the Click&Collect channel. The third option is called “Workshop,” and enables the customization of products and equipment on-site, in the dedicated workshop on the first floor of the store. The new digital services are expected to become fully operational in November. Rossignol reportedly plans to open more stores in the coming months, although their possible locations have not been mentioned as yet. Groupe Rossignol posted sales of €242.5 million last year. Its portfolio of brands includes Rossignol, Dynastar, Lange, Look, Risport, Kerma, Time, Felt and Raidlight. Altor, a family of Nordic private equity funds, has been the group's majority shareholder since 2013.

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