Rossignol is teaming up with FC Bayern Munich, Germany's leading football club. Starting with the winter 2013-14 season, the French ski brand will offer a junior ski in the red and white design of the club featuring its logo. The Bayern Munich children's ski will be available through regular sporting goods retailers all over Europe. Rossignol is counting on young customers and their parents, notably fathers, to fuel sales in the stores due to their passion for both skiing and their favorite football club. The ski will be available in three lengths from 67 to 150 centimeters.

Topics