Roxy’s new campaign redefines the word “cute”

2021-06-14T15:46:00

Roxy has launched “Welcome to the New Cute”, a campaign that challenges the clichés and stereotypes that female surf riders typically face when the word “cute” is used to define their sporting prowess. Female surfing has always battled ”a one-dimensional story”, explains the brand, in which a female athlete ...

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