Russ Hopcus has joined Keen to be in charge of sales and global market development. It has also hired Phyllis Grove to be vice president for marketing, and Sandy La Rowe to oversee bags, socks and special projects. Hopcus was formerly president of U.S. operations for Icebreaker, where he has been replaced by Lisa Thompson, a long-term employee of the New Zealand company (see next article). Grove has 20 years of experience in consumer marketing in outdoor, packaged goods, food, medical devices and technology. La Rowe has worked for global apparel companies for 20 years.