Röjk, a small Swedish outdoor and lifestyle brand, plans to open a pop-up store in the French ski resort town of Val d'Isère. The company, founded only four years ago, managed to find a small retail space in a popular location, right on the town square. It will open for business in the autumn. Röjk is also planning to launch a collection of products for high-intensity training in collaboration with a heptathlon competitor, Nadja Casadei.

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