Safilo will focus on Polaroid, repositioning Carrera

2014-04-01T00:00:00

Seriously hurt by the loss of the Armani licenses, Safilo confirmed plans to significantly develop its proprietary brands, which represent about 20 percent of its total sales, but the focus seems to have shifted to the recently acquired Polaroid brand, which benefits from a strong image, from Carrera, which will ...

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