Sales declined by 7 percent to 140.5 million Swedish kronor (€15.7m-$20.6m) at Björn Borg, due to cautious purchasing patterns by its clients last autumn. However, the Swedish brand of underwear saw growing sales for the brand including licenses, with an increase in smaller markets, and continuous progress with e-commerce. The gross margin dropped to 48.0 percent from 50.4 percent. Net profit fell to SEK 9.3 million (€1.0m-$1.4m) from SEK 20.7 million in the year ago, partly because of higher scheduled expenses including investments in new markets and a highly publicized branding event in London.

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