Sales of climbing ropes previously sold under the Lanex brand continued to rise last year, indicating that its switch to the Tendon brand name has been well received. The Lanex brand was dropped for the outdoor range because it reminded consumers of wool products and detergents. The Czech company that ...
Register a free account or login to unlock 3 more articles each week
SIGN-IN if you are already a subscriber of SGI Europe.

Already a subscriber? Sign in
Ready for unlimited coverage?
Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.
Already registered? Sign in here