Salewa has set up a joint venture with Inspiration Outdoor Trading, which has been the Italian outdoor brand's distributor and licensee for China for more than a year. Salewa is investing 40 million yuan renminbi (€4.7m-$6.4m) in the company, in which it holds a stake of 60 percent. The two partners have yet to get government approval for their joint venture, which is expected to be granted by the end of March. Separately, the Italian brand has teamed up with a new distribution partner in Turkey, starting this month, and it wants to play a prominent part in the country's outdoor market in the years to come. The partner is Penta Otomasyon, a Turkish distribution company that sells products from various industries. The sales manager in charge of Salewa is Oguz Dedeoglu. More details in The Outdoor Industry Compass.