Salming Sports has promoted Joakim Sandin to chief executive. He has been with the Swedish producer of sporting goods since 2013, most recently as manager of international sales, communication and the running segment. Salming is rebranding itself entirely and has set up a new marketing department under Marcus Waltilla, who has been appointed as marketing manager. A new website should go live in the autumn. The company operates in about 60 countries, with subsidiaries in Germany, Canada and the U.S. It generated revenues of 133 million Swedish kronor (€12.3m-$13.5m) in 2018. For 12 years, Salming was under the management of Tomas Solin, managing director, who helped raise the company's annual revenues from SEK 4 million to about SEK 200 million (€18.9m-$21.1m) before his resignation in August 2018. He was replaced temporarily by Tomas Theil, former partner and CEO of Grundèns, the Swedish brand of fishing apparel. Solin has since become chief executive of Tenson, the Swedish apparel brand for the outdoor and snowsports segments. Though no longer a shareholder, Solin remained an advisor to Salming. For the post of creative director, Tenson hired another Salming veteran, Thomas Nord, who worked alongside Solin for 20 years as director of design and marketing. Both Nord and Solin are now minority shareholders in Tenson.

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