Sanita Footwear is changing ownership and selling off its so-called trading division to concentrate on its Sanita brand of clogs and comfort shoes, which is performing particularly well in the U.S. The trading division of the Danish company comprises five company-owned footwear brands – Bundgaard, Trigger, Jaco, Sanilet and Ambre – and the Danish distribution rights for Brooks running shoes and the distribution rights for Ipanema, Rider and Rocket Dog in the Nordic countries. As of Oct. 1, Sanita's trading division will be the property of a newly established firm in Copenhagen called Nordic Footwear Company, which will probably want to play a stronger role in the Nordic sports shoe sector. It will be run by Jan Guldbæk, a former manager of Sanita Footwear in charge of sales for all its own and wholesale brands. The new company is owned by a group of investors led by Henrik Sivertsen, a sports enthusiast involved in the information technology sector, with a 60 percent controlling stake (more in Shoe Intelligence).

Topics