Performance running lifestyle brand Saucony, part of Wolverine Worldwide and celebrating its 125th anniversary this year, has announced a major step in its sustainability journey, aiming to have 90 percent of its products made from organic, recycled or renewable materials by 2025 and 100 percent by 2030.
With the launch of the Triumph RFG (Run For Good), Saucony’s most sustainable shoe to date, the brand underscores its commitment to reducing its environmental footprint. The new Triumph RFG combines plant-based dyes in the upper with a 55 percent corn-based PWRRUN BIO+™ midsole foam to reduce reliance on plastic, a major contributor to negative environmental impact. The 80 percent natural rubber outsole is engineered to provide the same level of performance as a synthetic sole. The Triumph RFG will be available Sept. 5 on saucony.com and at select retailers worldwide.
Over the years, Saucony has implemented several projects on its sustainability journey, including launching its Spring 2020 collection – nearly 100 percent of its models were made partly from organic, recycled or renewable materials. In 2021, the brand launched the Jazz Court RFG, made with only seven natural materials and no plastic; it was Saucony’s most eco-friendly shoe at the time and fulfilled its long-term goal of eliminating plastic from its products. In addition, Saucony 2022 was the first running brand to partner with Cycora by Ambercycle™ to create high-performance running uppers made from 23 percent Cycora material, a regenerated polyester derived from textile waste that would have otherwise ended up in landfills.
As part of its sustainability strategy, Saucony introduced the RFG Standard, a baseline measurement that indicates whether a product meets the brand’s sustainability goals while delivering the performance customers demand. A product that meets these standards, like the Triumph RFG, receives the RFG badge.
