Scott Banuelos, a former professional surfer known as Pod, has been named as marketing director for Rusty Apparel, the American surfwear brand. The Californian surfer has formerly held marketing positions for XCEL wetsuits, Counter Culture and Rip Curl. He was most recently marketing manager for surf with Smith Optics. Only last month the Rusty North American license was bought up by The La Jolla Group. This Californian-based privately funded corporation started off in 1992 with a license for O’Neill clothing for North America. It followed up with similar deals for the Lost and Metal Mulisha brands.