Seafolly, the Australian swimwear label, has been taken over at undisclosed conditions by L Capital Asia 2, an investment vehicle of the LVMH luxury goods group. The business plan calls for Seafolly's international expansion and its diversification into new product categories in order to become an all-around lifestyle brand. Led by Anthony Halas, who will continue to run the company, Seafolly has grown to reach an annual turnover of more than 100 million Australian dollars (€67.9m-$84.0m). The acquisition follows a year after L Capital took a 40 percent share in 2XU, the Australian brand of compression garments for fitness, running and triathlon.

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