Management:
+++ Mike Adams, vice president of winter sports equipment for Salomon and manager of Atomic in the U.S., will be retiring on Dec. 31, after 25 years with the brands’ parent, Amer Sports, and 45 years in the sporting goods industry overall
+++ Ralf Helbrich has left Zalando, where had been serving since the beginning of 2020 as senior vice president for data science and machine learning, after working for Microsoft, Facebook and Amazon
Product:
+++ Rapha and POC have teamed up for the launch of two helmets, one for road cycling and the other for gravel riding, as technical partners of the pro cycling team EF Education NIPPO
Marketing:
+++ Macron is replacing Canterbury as the technical sponsor of the Emirates Lions, a South African rugby team that plays in the United Rugby Championship along with other teams from Wales, Ireland, Scotland and Italy
+++ Asics has extended for the third time its sponsorship of the Schneider Electric Marathon de Paris until 2025
Trade Shows & Other Events:
+++ The Norwegian sporting goods industry association, Sportsbransjen, is planning to resurrect the Norspo show in Oslo, scheduling it for Jan. 9 and 10
