Sergio Tacchini's female tennis players are showcasing the brand's Barbie-inspired collection at this year's edition of the Italian Open at the Foro Italico in Rome. The tournament started on May 6 and will run until May 21. Barbie is celebrating her 60th birthday in 2019, and earlier this year Sergio Tacchini launched a women's tennis range inspired by the famous fashion doll. The capsule collection was first showcased at the ATP Masters 1000 in Indian Wells, California, in March. The collection comprises a cotton T-shirt, wristbands, a visor and no-show socks. The items in the collection feature a special co-branded logo, approved by the Women's Tennis Association (WTA), which is a mix of Barbie's and Tacchini's respective logos. The collection is available at tennis stores across Europe, Japan and the U.S.

Topics