Serotta Sports, a new American company founded by Ben Serotta,...

2010-04-22T00:00:00

Serotta Sports, a new American company founded by Ben Serotta, has its first president in Stan Mavis, the co-founder of Pearl Izumi and later president of Sugoi Performance Apparel. The company will sell Serotta’s hand-built bicycles and be the exclusive distributor of Catlike helmets and Etxeondo apparel in North ...

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