The Remuneration Committee of Frasers Group, which owns Sports Direct and many other brands retail operations in the U.K. and elsewhere, is proposing to award shares worth £100 million (€117m-$137m) as a performance-related bonus to Michael Murray, who is set to take the place of group CEO from Mike Ashley next May 1. The share option scheme would be in addition to an annual salary of £1 million (€1.17m-$1.37m). The bonus would be given to Murray if Frasers achieves a share price of £15 or more for 30 consecutive days before Oct. 7, 2025. Murray, who is engaged to Ashley’s daughter Anna, has been trying to uplift the image of Sports Direct and other group operations in his current role of “head of elevation.” Gaining ground in the course of this month, Frasers’ share price currently stands at just over £6.50.

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