Sheri Poe, the founder of Rykä, has been named chief...

Sheri Poe, the founder of Rykä, has been named chief executive of Swiss Masai US, a subsidiary of the Switzerland-based Masai Group. In her new role Poe will be in charge of all operations, distribution and branding for MBT Physiological Footwear in the USA. She replaces Conrad Casser.

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

For team or company-wide subscriptions and enquiries see our corporate membership page.