Sheri Poe, the founder of Rykä, has been named chief...

Sheri Poe, the founder of Rykä, has been named chief executive of Swiss Masai US, a subsidiary of the Switzerland-based Masai Group. In her new role Poe will be in charge of all operations, distribution and branding for MBT Physiological Footwear in the USA. She replaces Conrad Casser.

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