Shimano Europe Holding has bought BikeFitting.com, a company that translates insights obtained from biomechanics into practical measuring instruments that can be used to optimize cycling efficiency and comfort. Shimano said that by gaining Bike Fitting's knowledge, it can develop its products to be even more customized for the needs of cyclists. It also adds a new service to Shimano's dealer network. Bike Fitting's former owners, Hay Janssen and Cisca Scipio, will stay on with the company, and they will continue to operate out of the same Dutch town of Sittard.

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