PRODUCT & MARKETING
+++ Nike, we learn from The Dink, has introduced its first pickleball shoe, the Zoom Challenge
+++ Sports company Puma will equip the athletes, coaches and staff of Egypt with athletic uniforms at the Paris 2024 Olympic Games, following an agreement with the Egyptian Ministry of Youth and Sports and the Egyptian Olympic Committee
+++ Babolat has announced 17-year-old rising padel star Alejandra Alonso as a new member of its athlete roster
+++ Brooks has agreed a new footwear deal with American long-distance runner and two-time Olympian Kara Goucher, Footwear News has reported
+++ Asics has signed Indian squash star Saurav Ghosal to its athlete roster
+++ Fila and Speed Skating Canada partner for national team uniforms for the upcoming four years, including 2026 Winter Olympics.
+++ Adidas and Ladies European Tour (LET) has unveiled a three-year commercial tie-up, making the brand official apparel supplier providing uniforms, footwear, and accessories to all LET staff as part of the deal.
+++ Intersport has become an official partner of the Schneider Electric Marathon de Paris for the 2024 and 2025 editions
+++ Dual Olympian and three-time PTO Open winner Ashleigh Gentle from Australia is the newest member of the On Triathlon Team
+++ California-based snow goggles and helmet brand Outdoor Master, an official supplier to the US Ski Team, has signed German snowboarding sensation Noah Vicktor to its team of brand ambassadors
+++ US gym franchise Amped Fitness announced its sponsorship of NASCAR talent Natalie Decker, one of the few females in the US car racing series +++
EXECUTIVE CHANGES
+++ Academy Sports + Outdoors has appointed Robert Howell as its new senior vice president and chief supply chain officer, taking over the role from Sherry Harriman +++
CORPORATE & M&A
+++ Adidas has dedicated a location at its North American campus in Portland to NBA star Damian Lillard, the first athlete to have a location named after him at the facility +++
LEGAL & INSTITUTIONAL
+++ The number of federated members of the French Football Federation (FFF) has increased by 8.7 percent from the past season to 2,300,855 members, thereby exceeding pre-Covid figures
+++ World Triathlon has launched its 2024 Athlete Scholarship Program, which helps young athletes compete through the last months of the Olympic qualification period and their preparation and qualification for Paris 2024 +++
