PRODUCT
+++ Mizuno has signed a sponsorship deal with the Portuguese footballer João Félix, of AC Milan, who will not only be wearing the brand’s boots, street shoes and street apparel but also pitching suggestons for product development
+++ Endurance sports apparel brand Huub and British Triathlon have developed a range of products for the Great Britain Age-Group Team, one of the largest teams in the world of triathlon, with over 3,500 members competing last year +++
MARKETING
+++ The Spanish sportswear brand Kelme has struck a sponsorship deal with former Spanish basketballer Jordi Villacampa
+++ Castore has announced a new partnership with Majesticks GC, one of the 13 franchises in the LIV Golf League, as official worldwide apparel partner +++
PEOPLE
+++ Greg Norman has been nominated as an independent director on the Board of the Brisbane Organizing Committee for the 2032 Olympic and Paralympic Games +++ The Spanish Football Federation (RFEF) has announced Reyes Bellver as the new Head of Women’s Football +++ Thomas Bach, the President of the International Olympic Committee (IOC), was received by His Holiness Pope Francis on Feb. 3 at the Vatican in a private audience +++ Swiss sportswear brand On has signed Henry Bernet, the 17-year-old rising tennis star from Basel and the first active Swiss player on the brand’s tennis roster ++++++ Factor Bikes has appointed author and former pro cyclist David Millar as its Brand Director +++ Asics has announced that British sprinter Louie Hinchliffe has joined its global athlete roster+++
BRANDS
+++ The NFL has ordered the New England Patriots to take down the team’s account on Bluesky, because the social-media network does not have league approval – according to Front Office Sports +++ Netflix is releasing a documentary series, called Court of Gold, on the US Olympic basketball team for 2024 +++ Reusch extends its nearly 40-year partnership with Swiss-Ski, continuing as the official glove supplier while expanding support to snowboard disciplines from 2026 +++
RETAIL
+++ Gymshark has opened a retail location at The Dubai Mall, its first permanent non-UK store +++
MARKETING
+++ South Korean-owned sports brand Fila will reportedly lay off 130 workers at its headquarters and warehouse locations in Maryland, according to The Baltimore Banner +++
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