EVENTS
+++ The Kings League, a seven-a-side football league established in 2022, is landing in France
+++ World Athletics has announced that the World Athletics Road Running Championships will no longer be held in San Diego in September, as previously planned, with another venue to be announced shortly +++
RETAIL
+++ Buff has opened a new store of 18 sqm at Barcelona’s L’Illa Diagonal, where it has been doing business since 2008, and for six of those years through a pop-up
+++ Forum Sport has opened a second Catalonian store, this one in Gavá, Barcelona province, according to Palco23 +++
CORPORATE
+++ To beef up its challenge to padel’s leading professional league (Premier Padel), A1 Padel has engaged the British firm 54 to provide it with “strategic advisory, asset optimisation, and activation and engagement services”
BRANDS
+++ In winter 2025 Puma will be introducing on fashion runways a Speedcat sneaker – redesigned by Balenciaga and called Ultrasoft Speedcat – that uses “worn-out suede” to yield a “sock-like” upper
+++ New Balance and American pro tennis player Coco Gauff have unveiled the Coco Delray, a tennis shoe designed for all levels of competition
+++ Callaway Golf has inked a sponsorship deal with Sky Sports that will see Callaway become the official sponsor of key events from the men’s and women’s golfing calendar
+++ The American multinational conglomerate 3M – through the 3M Open Fund – has extended through 2030 its sponsorship of the PGA Tour, which dates back to the tournament’s start, in 2019
+++ Comcast NBCUniversal has secured a deal with the Olympics, to last through 2036, that covers both media rights for the US and “joint strategic initiatives and projects” +++
PEOPLE
+++ Stefano Domenicali will continue as F1 CEO, a role he took up in 2021, until 2029 after signing a five-year contract extension
+++ Adidas veteran Rupert Campbell has been appointed as Chief Commercial Officer for Crocs’ HeyDude footwear brand
+++ Swedish sportswear brand J. Lindeberg has added Taiwanese professional golfer Kevin Yu to its roster of tour ambassadors
+++ The Professional Triathletes Organization (PTO) has appointed Kerry Taylor as Chief Marketing Officer
+++ Jorge Gómez de la Vega – one of the founders of the International Padel Cluster (CIP), and its first President – stepped down as CEO of the padel brand StarVie on Feb. 28, after 17 years at the helm, according to Interempresas +++
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