EVENTS
+++ The men’s and women’s Tour de France 2027 will begin in the UK +++
FINANCIAL
+++ The Professional Triathletes Organization (PTO) has announced that US-based Cordillera Investment Partners has made a $10 million investment in the PTO +++
CORPORATE
+++ Sports technology firm Sportradar has entered a definitive agreement with Endeavor for the acquisition of IMG Arena and its global sports-betting rights portfolio
+++ Kylian Mbappé’s investment entity, Coalition Capital, has announced an investment in the France SailGP Team +++
BRANDS
+++ Asics is introducing the Gel-Nimbus 27 by Eilish McColgan shoe, designed by Scottish runner and Asics athlete Eilish McColgan
+++ JD Sports and mixed martial arts organization UFC have announced a new European partnership, with JD branding featured on UFC’s Octagon at European events
+++ American shapewear brand Popilush has announced the launch of BRXL, its new activewear line
+++ Quiksilver is celebrating the spirit of action sports in a new spring campaign, dubbed “Get it. Now.”
+++ Swedish brand Craft Sportswear has announced the global launch of its new Kype Pro shoe, designed for both marathon and half-marathon athletes +++
RETAIL
+++ FC Barcelona is opening a new store in Tbilisi (Georgia), its first outside of Spain, as well as new stores at the Palma de Mallorca Airport and in Malaga
+++ Forum Sport will open a store in Andorra, its first in the Principality, in July, Palco 23 has reported
+++ Quatorze Running will open a store on Rue Paradis in Marseille by mid-April, its seventh, Sport Guide has reported, and plans to have 12 to 14 stores in the near future +++
PEOPLE
+++ Callaway Golf has signed two-time Wimbledon champion and Olympic gold medalist Andy Murray, who left professional tennis in 2024, as a brand ambassador
+++ The Professional Triathletes Organization (PTO) has appointed Stuart Ramsey as its first Chief Commercial Officer
+++ The European Tour Group has added Grégory Havret, a three-time winner on the DP World Tour, to its Board of Directors +++
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