DISTRIBUTION

+++ Lotto Sport is returning to the UK market through a strategic partnership with Kitlocker.com, which IS becomING its official UK football, apparel & accessories licensee +++

 

SOURCING

+++ The Myanmar Garment Manufacturers Association (MGMA) estimates that approximately 100,000 garment workers have been impacted by the recent earthquake and are now unable to work, Just Style has reported +++

 

RETAIL

+++ Sigma Sports has become exclusive retailer of the Decathlon-owned Van Rysel bike range in the UK 

+++ Spanish sneaker brand Munich is planning to expand its retail presence to include Costa Rica later this year, Palco 23 reports 

+++ British performance eyewear brand SunGod has opened its first UK retail store in London’s Covent Garden

+++ dVélos has acquired the Greentrack store in Cranves-Sales, in France’s Haute-Savoie department, specialized in e-bikes

+++ TikTok Shop is launching in Italy, France and Germany 

+++ Italian brand Golden Goose has opened its fourth retail store in New York City, located in the Meatpacking district of Manhattan +++

 

CORPORATE

+++ Pure Hockey has announced the acquisition of hockey and lacross retailer Off The Bench +++

 

EVENTS

+++ Stephen Curry’s Underrated Golf Tour, a platform for junior golfers from every community, will be returning to the UK in 2025 following last year’s inaugural season in the country and three seasons in the US

+++ Spain has unveiled a bid to jointly host the 2035 FIFA Women’s World Cup with Morocco and Portugal

+++ The 33rd edition of the China International Bicycle Fair (China Cycle 2025) is set to take place on May 5-8 at the Shanghai New International Expo Center under the theme “New Quality Productivity for the Shared Future”

 

BRANDS

+++ Brooks Running has joined forces with the Carlsbad 5000 road race as official footwear sponsor 

+++ British sportswear brand Castore has appointed the Brothers & Sisters Sports Club to increase brand visibility 

+++ Dunlop has renewed its partnership with England Squash as the official ball partner for another four years, extending the deal to provide equipment for grassroots and community programs

+++ Asics has become title partner of the LDNX, the new 10k run that will take place at Wembley on Aug. 24, organized by A.S.O. UK 

+++ The PGA of Great Britain and Ireland has announced Callaway Golf as its Principal National Tournament Partner 

+++ Asics has signed New Zealand professional triathlete and two-time Olympic medalist Hayden Wilde 

+++ Burberry has announced British pro tennis player Jack Draper, 23, as a new ambassador

+++ Under Armour is launching the Going for the Green limited-edition golf collection 

+++ Virgin TV has launched Premier Sports Rugby, the UK’s first dedicated 24/7 rugby channel, accessible to Premier Sports subscribers at no extra cost 

+++ Kappa is launching a 22-piece capsule collection with Acne Studios for spring/summer 2025, available from April 3 

+++ Golf performance platform Clippd will integrate Garmin’s on-course data, to help golf players improve their game 

+++ Italian sportswear brand Macron has announced a new technical partnership with Ostiamare, the 80-year-old football club recently bought by Daniele De Rossi +++

 

PEOPLE

+++ Shana Ferguson is leaving USA Swimming, where she served most recently as interim CEO, to become the Chief of Sport and Games Delivery of the LA28 Olympic and Paralympic Games 

+++ Cyril Linette, CEO of L’Equipe Group from 2015 to 2018, is reportedly to become the General Manager of the Organizing Committee for the Olympic and Paralympic Winter Games French Alps 2030

+++ Dan Brooke, previously Chief Marketing and Commercial Officer and a board member at the UK’s Channel 4, has been appointed Chair of ParalympicsGB 

+++ Michael Evans has been appointed President of Golf Ireland, to succeed outgoing President Rosemary Tully 

+++ José Hidalgo has been reelected Chairman of Asociación del Deporte Español (Adesp) for another four-year term 

+++ Digital technology platform Golf.ai has appointed David Mullins as General Manager of Europe 

+++ DAZN has appointed Adam Knappy, most recently at THG for 14 years, as Chief Marketing & Customer Officer +++

 

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