CORPORATE
+++ Jeff Bezos filed this month with the US Securities and Exchange Commission (SEC) to sell 25 million shares in Amazon
RETAIL
+++ Nike opened a 2,000-sqm, three-story store in Mexico City that combines a Nike store and a Jordan World of Flight +++
PRODUCT
+++ Firewire Surfboards released the Machadocado, the all-new signature surfboard model from Pipe Master, free surfer and world-class shaper Rob Machado +++
PEOPLE
+++ According to SportBusiness, Vincent Pereira has, after two and a half years in the job, resigned as head of e-sports for the International Olympic Committee (IOC), which announced the creation of “Olympic Esports Games” last month
+++ After almost seven years at German wool specialist Lavalan, most recently as International Sales & Marketing Director, Peter Krommer has moved to Uvex Sport as Head of International Sales +++
MARKETING
+++ The court manufacturer Jubo Padel and the racquet retailer PadelPoint have signed a deal to promote and “professionalize” the sport of pádel, according to the International Padel Cluster
+++ Puma has partnered with the Indian Olympic Association (IOA) as its official footwear partner for the Indian contingent to the Paris 2024 Olympics
+++ Shred and Dolomiti Superski have agreed on an exclusive three-year partnership
+++ Italian football club Como 1907, which is returning to Serie A after 21 years, has announced a multiyear partnership with Adidas as kit supplier starting in the 2024/25 season +++
M&A
+++ In a push to privatize the Saudi Pro League (SPL), Saudi Arabia’s Public Investment Fund (PIF) has put 14 of its 18 football clubs up for sale, according to Palco23
+++ The CEO of Disney, Bob Iger, is reportedly considering the purchase of a majority stake in Angel City FC (Los Angeles)
+++ American Exchange Group has announced its acquisition of casual footwear brand Island Surf Company, which will become a division of White Mountain Footwear, for an undisclosed amount +++
ATHLETES
+++ German biathlete Johannes Kühn, two-time junior world champion with more than 20 podium places in the World Club to his name, is the latest addition to the Madshus team
+++ Adidas has extended its sponsorship deal with Minnesota Timberwolves guard Anthony Edwards for several years, reportedly for a nearly eight-figure annual sum
+++ Klutch Athletics by New Balance has signed high school basketball star Caleb Wilson to an NIL deal
+++ German biathlete Lucas Fratzscher has joined the Madshus team of athletes and will race on Madshus skis and boots together with Rottefella bindings +++
SPORTING EVENTS
+++ Ironman is launching the new Ironman 70.3 Tours Métropole - Loire Valley, which is set to take place on June 1, 2025 +++
DISTRIBUTION
+++ New Delhi-based retail conglomerate Apparel Group has been appointed as the exclusive retail licensee for Crocs’ footwear in north and east India +++
FINANCIAL
+++ The board of Deckers Brands approved a six-for-one stock split effective Sept. 17 that will push the Hoka and Ugg parent company’s stock price down from its current high of nearly $900 +++
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