Shrinking sales and profits for China’s 361°

361 Degrees International, a Chinese sports brand chiefly targeting small-town consumers, saw its sales tumble by 11 percent to 4,950.6 million yuan renminbi (€610m-$796m) last year. As the company simultaneously invested in marketing and a range of measures to improve sell-through at its franchised stores, its net profit shrank by 37.7 ...