Shrinking sales and profits for China’s 361°

2013-03-12T00:00:00

361 Degrees International, a Chinese sports brand chiefly targeting small-town consumers, saw its sales tumble by 11 percent to 4,950.6 million yuan renminbi (€610m-$796m) last year. As the company simultaneously invested in marketing and a range of measures to improve sell-through at its franchised stores, its net profit shrank by 37.7 ...

Your 2 free articles have been used.

Register a free account or login to access 4 more professional articles

SIGN-IN  if you are already a subscriber of SGI Europe.

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

SUBSCRIBE TODAY!

View all subscription plans on our subscription page.